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OUTFRONT helps brands breakthrough where culture actually happens: in the real world. Step into our IRL experience at Cannes Lions and discover why the most powerful media doesn’t live in the feed - it influences people where they gather, connect, and create shared moments.

Our homebase will be along Yacht Row, with influential events, conversations, and activations happening across the Croisette. See below for details on where to find us throughout the week.

 Private Strategy Sessions 
Cannes gets busy. Let’s make it intentional.

Join OUTFRONT aboard Yacht Hana for a private session to get inspired, explore what’s next in IRL media, and discuss bespoke solutions to your brand’s biggest challenges.

Monday – Wednesday | 9:00 AM – 5:00 PM

SOLD OUT 

 Schedule

Monday, June 22

COCKTAILS &
CANAPÉS

5:00 - 7:00 PM
Location: Hana Yacht
Featuring FUTURE NOW Media Foundations. A daily gathering of marketers and cultural leaders.

SOLD OUT

LUMA
BLANC

7:00 - 9:00 PM
Location: LVMH Villa
Kick off Cannes with an elevated rooftop soirée. Enter rosé, conversation, and connections that move business forward.

SOLD OUT

OUTDOOR CREATIVE 
AWARDS

8:00 - 9:00 PM
Location: Palais des Festivals
Celebrating the industry’s most impactful outdoor work. This is where creativity meets the real world.

SOLD OUT

Tuesday, June 23

COCKTAILS & CANAPÉS

5:00 - 7:00 PM
Location: Hana Yacht
Featuring Million Mammograms. A space for meaningful conversation.

SOLD OUT

FORBES 2026 TOP CREATORS

5:00 PM - 8:00 PM
Location: Influential Beach
The list drop of 50 powerful digital creators, from Influential Beach to IRL media.

SOLD OUT

LATE NIGHT HOSTING

10:00 PM - 2:00 AM
Location: Hana Yacht
Top deck. Low-key. No agenda, just the people still connecting.

SOLD OUT

Wednesday, June 24

IRL FOR GOOD: LIVE WORKSHOP

10:00 - 11:30AM
Location: SPORT BEACH
The world’s leading marketers collab to create, not just discuss.

SOLD OUT

COCKTAILS & 
CANAPÉS

5:00 - 7:00 PM
Location: Hana Yacht
Spotlighting Ad Color. Another evening with marketers shaping what’s next.

SOLD OUT

OUTFRONT 
COCKTAIL PARTY

8:00 - 10:00 PM  
Location: Hana Yacht 
A meeting of the minds over cocktails, conversation, and culture.

SOLD OUT

LATE NIGHT 
HOSTING

10:00 PM - 2:00 AM
Location: Hana Yacht
Keep the conversation going, no schedule, no pressure.

SOLD OUT

Thursday, June 25

SOIRÉE AT SEA
10:00 AM - 4:00 PM
Location: Departing from Port de Cannes
A private speedboat caravan to a South of France beach club. Six hours on the water with an intimate group of industry leaders.
 
SOLD OUT

Where You'll Find Us

26_0507 Cannes Map

 The IRL Team  

Connect with OUTFRONT’s on-the-ground leadership for private sessions, strategic conversations, and on-stage moments throughout the week.

nick

NICK BRIEN
CEO

 

prem-new

PREMESH PURAYIL
CTO

abhi

ABHI VYAS
VP, Performance Marketing

6

NATALIE KUCER
Director Strategic Projects

jim-1

JIM NORTON
CRO

 

brad

BRAD ALPERIN
EVP, Brand Solutions

4

VALERIE VESPA
Head of Industry

1

TIM WASICKI
Creative Director

stacy

STACY MINERO
CMXO

 

eddy

EDDY HERTY
Exec. Creative Director 

5

JULIE MASSONI
GVP, Enterprise

laurie

LAURIE ROSENFIELD
CPO

 

liz-1

LIZ RAVE
VP, Marketing

rachel

RACHEL WINTNER
Head of Industry